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Kelley Solutions, Inc.
210 West Road, Unit 7
Portsmouth, NH 03801
P: 877-535-5393
F: 603-430-6855


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Case Studies



Mergers pose two immediate challenges: re-brand a new larger company and make updated print products available to the larger, more diffuse organization. This is what Tyco Fire & Security/Grinnell Fire Protection faced when it merged with Simplex (to Simplex/Grinnell) in 2001: they had to update all printed products with the new company brand and enable employees at more than 250 nationwide locations to order them.

For two years prior to the merger, Grinnell, which designs, engineers, and installs systems for fire safety, security, and emergency communications, had been a client of Kelley Solutions, a firm with a long track record of delivering e-business solutions that centralize the online purchasing of print products. Kelley had already executed a successful re-branding initiative for Grinnell, and was thus selected to develop and implement an online ordering system for the new company.


As Kelley Solutions was well acquainted with Grinnell's operational infrastructure, it took less time to collect and analyze situational data, though the assessment included responses to Kelley's customer profile. Kelley then assigned a dedicated account team to service the account.


Once Kelley Solutions received the redesigned branding, its online specialists removed all existing templates from the current Grinnell site, including business cards, letterheads, envelopes, labels, and preprinted forms, and updated each with the new brand in less than two weeks.

The solution also had to take into account operational changes brought about by the merger. Simplex/Grinnell wanted to integrate many of the forms that both companies used, but were concerned about cost and wanted to afford each location the means to maintain a local presence. In addition, all addresses, shipping, and billing locations had to be reconfigured to mirror the new organization.


Kelley's solution reduced printing costs by consolidating forms wherever possible and by stocking forms in larger quantities (primarily carbonless snap sets or wrap around booked forms) that left space for each location to personalize on-demand. Like all other products, these forms could be ordered online.

Cost-center configurations were also updated to accommodate the new company's accounting structure.

Once the updates and enhancements were complete, a launch date was chosen and all new products were uploaded to the site overnight.

Broadcast emails were sent out and customized messaging was added to the site to introduce the change to Simplex/Grinnell employees. Users of the site went from ordering what became old versions one day to having access to all the new products the next. PDF instructions were also provided for those new to the site.WebEx training seminars were also facilitated online.

End Results:

The launch of the new online solution went off without a hitch and has done much to streamline Simplex/Grinnell's workflow and communications. The system is continually updated to meet the company's ever-changing needs.

Simplex/Grinnell realized large price breaks for running base stock at higher quantities, and saved additional overhead by reducing the number of products by combining similar forms, all of which new had a uniform look and feel that local affiliates could still personalize.